Promotional Gym Merchandise to Strengthen Your Brand

If there is one corner of the market that has huge potential, it is the Fitness market.

At Partridge we have supplied clothing, merchandise and much more to many gyms and fitness centres, both local and further afield.

If you own a gym then you need branded merchandise and at Partridge Peartree we can supply you with everything you need to promote your business.

Clothing

Fitness wear make up a huge percentage of the merchandise purchased by members. Hoodies, t shirts, leggings, towels, bags, caps, beanies, sweatshirts, vests…  the list is endless! We have a wide range of garments available, both for men and women. You will be surprised at how many people will want to buy clothing branded with your logo.

This is also a great way to increase your brand awareness and what better way to avail of it than having your very own members promoting your business and brand.

At Partridge we can offer screen print and embroidery in house. Both standard branding processes with excellent results. Recently we have been starting to get involved with dye sublimation, a process of full colour branding on polyester garments with gives a fantastic result.

Drinkware

Another part of the merchandise on offer is drinkware. Water bottles, thermal mugs, ceramic mugs, protein shakers. Again, the amount of products on offer is huge and the branding areas on these products is substantial, giving your brand plenty of room to be seen.

Tech

Power banks, either wired or wireless. They are the newest product and new improved models released steadily with larger capacity and faster charging times. As many people now basically live their lives through their phone, you can supply them with a high end powerbank that will charge their phone or device while they are at the gym or on the move. Coupled with your logo this will ensure that your brand get full exposure.

Contact Marc at Partridge Peartree to discuss all the options and ideas for promoting your brand.

 

How To Choose The Right Promotional Products To Market Your Business

Effective choices are based on clear objectives

What, exactly, do you want your promotional products to achieve? Obviously, you want to increase your company’s visibility but to what end and, in particular, for how long? For example, if you are launching a new product and want to get the word out on the street quickly to generate interest which you hope will feed into your sales funnel, then you probably want to look at a low-cost, high-visibility product your customer will “use and lose”.

Confectionery is probably the best choice here and you can keep costs down by using packaging intended for immediate recycling. This can still look very attractive and can be used to hold key details, such as your website. If, on the other hand, you’re looking to keep your company in the mind of important contacts over the longer term, then you need to find something they will either use regularly or will enjoy looking at over the long term (the ideal would be both). If you have the budget, you could go for useful items such as premium office accessories.

If, however, you want to keep costs down, then the number one option is generally confectionery in a reusable container. This can also be a diplomatic option since it means that the confectionery part of the gift can be shared with other staff, if the recipient wishes, while they keep the container for storage.

Remember your recipient is a person, not a billboard

Be very careful with the likes of promotional clothing and bulkier bags. You may like the idea of having your company logo carried about everywhere the recipient goes but they might not agree and might prefer to keep the item for occasions when it won’t be seen or just stick it in a drawer and forget about it. Folding bags can be a reasonable option since they are light, easy to carry and very practical since many people now wish to avoid using plastic bags. If you go down this route, however, you will generally want to ensure you use a decent quality cotton tote or something similar rather than a plastic drawstring back as the latter tend to be quite flimsy and therefore not really suitable for shopping.