7 Ways to Market your Business using Branded Merchandise

 

Match Promos With Major Events

Promotional products shouldn’t just be trinkets that sit around in office storage most of the time. It’s much better to plan around events that you can link your brand too with the right promotional products.

This could be an industry-specific event, like the anniversary of a successful product launch. It could also be an event that has nothing to do with your industry but captivates people around the world.

For example, as the most recent solar eclipse viewable from North America approached, some companies put out branded eclipse glasses. These items were fun, useful, and memorable, creating a positive association with the brand.

With enough creativity, many events can turn into opportunities to use promo products! Planning ahead lets you design products that people will really use and associate with something they enjoy.

Connect With Niche Interests

You know your target audience well — what they do, what they like, what they’re into. So why not create products that will be appreciated by them more than anyone else?

For many people, their personal interests feel like something that makes them part of an exclusive club. Maybe you have a boutique music store, and your audience is passionate about playing the guitar, for example.

Anyone can use a branded pen or notepad, and these are great choices for a general audience. But high-quality branded guitar picks will be something that’s valuable to your target market in particular.

Reach Out to Influencers

You don’t have to wait for people to approach you to give them promo products. Instead, these items can be a proactive way to put your company in connection with the people you need on your side.

For example, a great way to connect with an influencer or a brand you want to partner with is to start the conversation by sending over a promo item. Include a note that lets them know you’d love to start working with them, and what the first steps of your partnership could look like. You can also send branded products to potential leads who need a nudge to move forward.

This starts things out on the right foot. They’ll already have a positive association with your brand once they’re holding one of your coolest branded products.

Try Branded Flash Drives and Other Tech Gear

For many young or tech-savvy customers, a branded USB flash drive is another great way to connect.

In fact, flash drives aren’t exactly new-fangled technology, so they can work well for marketing to audiences of all sorts. They don’t cost much and are often useful for your customers. They can also be filled with exclusive content from your brand, like videos, product demos, and more.

Other useful, easy-to-use tech gear also makes for a great promo product. From speakers to multi-port USB adaptors, this is one of the best ways to get creative while offering tons of value to the people who receive these items.

Create a Rewards Program

Your branded products can become part of a company rewards or loyalty program.

Many businesses offer rewards programs that involve discounts and giveaways. Why not make some of those giveaways your top branded products?

To make this strategy work well, create a tiered system, and let people see what’s at the top of the tier. For example, the customers who rack up the most loyalty points in a given month could be put in a drawing for a highly desirable branded item. These items can be anything from tech goods to big giveaway packages.

At the bottom of the tier, you can offer smaller but still interesting items, like a branded iPad case. If customers can see the cool goods they’re working towards, and what they’ll get along the way, they’re more likely to become active members of the loyalty program.

Exchange Products for Referrals

Promotional products are a great rewards system to help you get the leads you really want. When an existing customer offers you a new possible lead, why not reward them with one of your coveted promo products?

Of course, you’ll need to make sure those leads are real and workable. For example, you might send out a branded product to a customer who gets a friend to sign up for your email newsletter. This encourages people to share your brand with their social circles, expanding your reach in an organic way.

Promote Products on Social Media

Finally, one great way to use promo products wisely is to promote your social media accounts with them.

All you need to do is print whichever social media link you want to promote on the product itself. You could also bring people to the social media page using a QR code, or give out your branded items only after they follow the desired account.

What Will You Do With Promo Products?

There are countless great ways to use promo products to drive new customers to your business. This is just a start. With a little creativity, these products will open up all kinds of new opportunities for your company.

 

Commemorative Coin for The Chieftan’s Walk

Recently we produced a number of commemorative coins for a local event called  The Chieftan’s Walk. These were used to raise money for the Foyle Hospice in the memory of Martin McGuinness who was a prominent figure in Northern Ireland politics.


His family were pictured in a local paper promoting the event alongside the commemorative coin which was used an incentive tool to encourage people to join the walk and then they would receive a coin in return for entering.

 

You can see the picture and article below.

The family of Martin McGuinness have unveiled the special memento which will be presented to all those who will be signing up for this year’s Chieftain’s Walk. The bespoke commemorative

coin features an image of legendary Ulster warrior Cú Chulainn and Free Derry Corner. Bernie Mc Guinness said: “Just like the medal last year, this will be a unique memento for everyone who registers to take part. “Obviously, only so many are being produced so signing up for the Chieftain’s Walk is the only way to guarantee this special keepsake,” she added. “All proceeds from the this year’s Chieftain’s Walk will go to the Foyle Hospice and the Intensive Care Unit at Altnagelvin Hospital, both considered fantastic facilities by the North West community.

 

Last year’s Chieftain’s Walk to Grianan of Aileach, an iconic building in the Burt area of Inishowen which Martin was particularly fond of visiting, raised in the region of £30,000 which was a sensational effort. This year’s route, while not as demanding as the steep hill up to Grianan, will depart from Ebrington Square travelling to the Brandywell area. The regeneration of Ebrington was always high on Martin’s “to do list,” while his fondness of the Brandywell area, which houses both the Celtic Park Stadium and the Ryan McBride Brandywell Stadium, both sporting venues which he visited on a regular basis.

 

Bernie McGuinness concluded: “Whether you are able to take part on the walk or not, the organisers of the event would encourage as many people as possible to sign up online as soon as possible, as both local charities will still benefit and those registered will receive the commemorative coin.” The 2019 Chieftain’s Walk will get underway this Sunday, March 24, at 1:30 p.m. from Ebrington Square and finish in the Brandywell area.

Branded RFID Contactless Card Shields

Why a branded plastic card shield is an ideal promotional product.

With lots of RFID products out there it is important to look into the effectiveness of the solutions on offer. The truly ethical RFID shielding providers usually hold patents in the technology, thus offering Promo Distributors, and their clients, Freedom to Trade free from Patent infringement.

An RFID contactless card shield can take many forms such as a pure giveaway card at events/mailshot, marketing/messaging tool, a membership card, a hotel room key or as a Business Card be seen every day and not thrown away or placed in a dark drawer or holder.

The use of an RFID shielding card helps to reduce personal data theft, double charging and accidental payment.

Offering your clients a truly useful and needed added benefit to the clients they wish to attract or retain and also capturing the front of wallet positioning.

Emotional pull and educational

With the rise of accidental payment and crime for contactless theft your client will not only thank you for this product, you will also hit the emotional trigger within your client and your brand will not be forgotten and seen every time they open their wallet or purse.

This will protect them from Accidental Payment and skimming.

One of the apps available to criminals is Free to load using Android App stores which reads contactless credit card from close range, however, this is not the only method and criminals have become sophisticated quickly and for not too much cost.

You are educating your client and helping them help their customers, now is the time to reach your customers with this promotional product!

Conference Products from Partridge Peartree

Here at Partridge, our range of branded promotional products can help you be ready for any conference or event.

Need to make sure your representatives all look like part of the same team? Our range of Lanyards can be branded to suit any corporate identity. We also supply a wide range of lanyard extras, like card holders. Perfect for identity cards, business cards or event timetables.

Do you want your visitors to walk away with a digital brochure of all your products? Our USBs come in a whole range of styles and sizes. We can preload them with your data too. PDF brochures, movies, images and even links to your website.

Or perhaps you just need to make sure your customers can carry your printed brochures home easily? Our range of bags is sure to have something perfect for your price range and brand identity. We can supply kraft paper bags or cotton totes and even high quality luxury gift bags.

If you need anything else, our branding experts are here to help with all your requests. So if you have something specific in mind, talk to us and let’s see how we at Partridge Peartree can help you promote your brand.

Garments Fit For A Champion

Recently we produced t shirts for a local athlete, Stacey Sloan – pictured below with Marc Desmond..

Stacey is a professional Brazilian Jiu-Jitsu competitor and fights out of Team Torres in Northern Ireland here in Derry.

Stacey came to us with the request of sponsoring her by supplying a number of t shirts for her to wear at her next event which was the European IBJJF Jiu-Jjitsu Championship in Lisbon, Portugal. We were more than happy to support Stacey and supplied her with technical t shirts which were branded with dye sublimation designs and featured the logos of her sponsors.

Stacey went on to win Gold in a fantastic bout, winning by a formidable submission against her opponent.

We would like to say Well Done to Stacey and many congratulations on all your hard work and training, it has all paid off. Next stop the World Championships!

Deluxe Laminated Paper Gift Bags

Here we have some of the gift bags we produced for the Annual President’s Dinner for the Londonderry Chamber of Commerce. These gift bags add a touch of class to your event.

With their full colour digital print, matt laminate finish and the rope handles they have huge perceived value and are a great token to hand special recipients making them feel honoured to receive them.

Contact us today for more details on our laminated gift bags and check out our wide range of promotional gifts for your event or celebration.

Americano Coffee Cups

This week’s blog is all about the Americano Coffee Cup range. With 3 different sizes and branding options it really is a very, very, versatile promotional product.

Since 2017 this product has been becoming increasingly popular as the awareness that the single use coffee cups from coffee shops can’t be recycled and people are looking for a more sustainable option.

Similarly with carrier bags, the promotional product industry was able to introduce jute bags, tote bags and folding bags as a more environmentally friendly option and this is exactly what is happening with the introduction of the Americano Coffee Cup range.

The first mug is the Original Americano Coffee Cup. It has a capacity of 350ml and a screw top lid. This mug is also double walled which protects your hands form the heat of warm coffee inside.

The second is the Medio which has a capacity of 300ml and the third is the Primo which has a capacity of 250ml. Both of these mugs are single walled and have push on lids.

All of the Americano range can be printed with screen print direct to the mug body and also 1 colour print on the silicon grip. The grip is recommended for the Medio and Primo as these are single walled and if you have hot coffee inside then the grip will be needed to protect your hands from the heat.

Full colour print is also offered on these mugs as a full colour wraparound on the entire body of the mug which looks very impressive.

So get in touch regarding the Americano mugs and we can send you some visuals or samples to help you better promote your brand.

Why should I have branded uniform for my company?

Familiarity

In many industries, such as retail, a uniformed member of staff could be the very first direct interaction your prospective customers have with your brand. Making sure it’s presented in the right way and most importantly memorable, will be a step in securing your prospective client as a brand fanatic.

So, why do customers respond to a branded uniform over any other representation? It’s the familiarity. A good interaction with a friendly member of staff will be attributed to the logo on your shirt. This is down to basic human nature, we crave the ability to humanise every kind of entity we encounter. Therefore, having a branded uniform on a real-life person adds a human touch to your organisation, enabling your customers to feel like they are building a relationship with a local personality that cares about them, as opposed to a faceless corporation.

 

Shared Goals

The benefits of a branded uniform aren’t just outward, they have an equally positive inward effect on your team, increasing cohesiveness and morale and letting them buy into your brand message. Without delving too far into psychology again, uniform applies to another quirk of human nature, the need for inclusivity.

Evolution has had numerous influences on our subconscious and natural psyche, one element of this is seeing a group as an opportunity to bolster our own chances of survival. While this no longer holds true in many parts of the world, it still explains why certain aspects of marketing and branding have such a recognisable effect on us; such as a branded uniform.

Inside a business, a branded uniform creates unity amongst staff members, they are no longer 100 individual employees; with everyone flying the same colours and logos they become a singular unit, a work force. It helps your staff to feel that their goals are aligned and that they are being bought into the wider business, they have something in common with their counterpart in a branch 400 miles across the country.

 

Golf Promotional Products

Promotional golf gifts are a fantastic way to present branded products in an environment which perfectly blends business and pleasure.

Whether it’s a simple bag of branded tees or luxury multi-item presentation box, there are many options available to suit all budgets.

The golf course is a great place for brand visibility: “The best thing about golf gear is that all products have a long life; people will keep them, and use them, long after the golf day so they offer great value for ongoing brand exposure.”