The world is full of advertising, which means it only gets harder and harder to make an impact with your promotions. So how can you sidestep the noise and clutter of traditional advertising and connect with your audience? Well promotional products might be the way!
We spend so long looking at screens and walking past advertising hoardings that it becomes second nature to filter out all that extra visual noise while we focus on what needs to be done. But with a physical object, especially if it’s something useful, we can’t help but remember it.
Objects that we interact with regularly become part of our lives. That USB stick with all your files on it. The shopping bag that you take every time you got to the supermarket. That lanyard that you carry your keys around on. And all that creates a positive association with the brands shown on them. In fact as many as 8 out of 10 people say they have positively changed their impression of a brand because of a promotional product! [1]
Half of consumers say that they come in to contact with promotional products most or at all times of the day, and these items are kept around for a long time too. People just don’t throw away useful things. The majority of consumers keep a promotional product between 1 and 5 years, and sometimes a lot longer than that! [2]
Want to get a specific message across? Well promo products can help there too…
Trying a campaign based on music?
How about a branded festival survival kit, including wet wipes, rain poncho and hand sanitiser, all in a re-usable, branded fabric bag?
Launching a new product?
How about a business card USB with images of your product, technical details and even a video demonstration pre-loaded on to it?
Attending an event?
Lanyards are important for all your staff, but don’t forget printed paper bags to contain your information packs! And if you throw in some extra stationery it can really make them useful.
But of course, promotional products aren’t just for targeted campaigns. General, day to day marketing works just as well. Having your logo on retail bags is a given, but now we need to look at sustainable materials too, like paper or fabric. Having pens available in your store or office for visitors to use, and maybe even take away with them, is a simple and effective way to reinforce your brand. Or to bring it right up to date, why not have a branded wireless phone charger on your reception desk for anyone to use?
One thing is for sure. A good promotional product can give you or your client’s brand a positive impression, for a long time, and for a relatively small outlay. That sounds like a big win compared to paying a fortune for views that can easily be lost in a busy social media feed!
Take a look at our promotional product ranges on partridgepeartree.com, and let’s see how we can help make your next campaign better!
